This review is about who your website brings in. We went through the site, your search rankings and your reviews. The homepage genuinely earns its traffic: a real number-one ranking for "solar pv" and a strong showing for "solar panels cork." The problem is that every one of your 347 monthly visits, all of them, comes from that one page. Your three real Cork location pages, your Limerick page, your grant articles and your testimonials page all exist and all get zero. It's all detailed below, with what to do about each one.
Your site ranks for 68 searches in Ireland. Every single visit, all 347 of them a month, arrives through the homepage. The pages built for specific Cork areas, for Limerick, and for your grant and benefits content earn none of it.
| What people Google | People / month | Your situation | |
|---|---|---|---|
| solar pv | 480 | Your genuine number-one ranking, from the homepage. | 1st |
| solar panels cork | 880 | Shows in Google's map-style results and a clean 4th, both from the homepage. | 4th |
| pv solar energy | 140 | Also from the homepage. | 2nd |
| pv generation cork | 320 | From your dedicated residential Cork page. | 33rd |
| solar installers near me | 110 | Also from the residential Cork page. | 77th |
| solar panels limerick | 260 | From a Limerick page, though the business is based in Cork. | 59th |
| benefits of solar panels | 210 | From your "10 reasons" article. | 65th |
The homepage proves the site can win real searches. What's missing is any of that same strength reaching the pages built for specific places and specific questions. Right now they exist, and Google simply has nowhere to send anyone once they've read the homepage.
This is not a design problem. The site has real project photos, a real named testimonial and a real detailed case study with hard numbers. These are structure problems, and they get fixed by steady monthly work on the pages that already exist, not a redesign.
Each fix below is ready to hand to whoever manages the site.
Start at the top. The bottom block is giving your real Cork pages the same chance the homepage already has.
Around 900 people a month, across your Cork, Limerick and benefits pages.
0 visits currently arrive from any of them.
100% of your real traffic comes from a single page, the homepage.
That gap isn't traffic you've lost, it's real pages that haven't had the same attention the homepage has already earned. You know the homepage can rank, it's proof the rest of the site can too, once it's aimed the same way. You know your average job value and your close rate. Run those numbers against 900 a month once the Cork and benefits pages are sharpened. That's the sum worth doing on your side.
Your keyword count fell 4.2% and traffic slipped 1.4% over the past month. With every real visit riding on one page, there's nothing underneath it if that single ranking ever dips.